sort of coal

I haven't been that excited about a product in a long time... especially as I'm getting more and more disgusted by consumerism in general.
I discovered this water purifier bottle (on the table of some very good friends of mine) that makes you want to ditch your old BRITA - even though that wouldn't be very environment friendly - and its disposable filters full of plastic and cheap coal...
This is a whole different level, the coal is in the bottle, the design is impeccable.
There's a whole philosophy behind the products from SORT OF COAL, read about it on their website. It's just the most inspiring company I've heard of in a long long time.

>> the bottle with the piece of coal is 68 euros + shipping from Denmark (35 euros to the US). A lot more irresistible products on their website...

I'm in love!

story of stuff

My sister (tiltoid.com/blog) just sent me the movie below.
How did I not know about this organization before?? It illustrates perfectly the struggle I'm in right now, being in the advertising industry which encourages consumption of stuff nobody needs, and trying to find a way to make a good use of my abilities and my time on this planet.
We definitely need to break to habit, it's so easy to get sucked in... We need good ideas, inspiring people to stand up and lead the way. I'm thinking very hard right now, and will be back with ideas (hopefully)!!