story of stuff

My sister (tiltoid.com/blog) just sent me the movie below.
How did I not know about this organization before?? It illustrates perfectly the struggle I'm in right now, being in the advertising industry which encourages consumption of stuff nobody needs, and trying to find a way to make a good use of my abilities and my time on this planet.
We definitely need to break to habit, it's so easy to get sucked in... We need good ideas, inspiring people to stand up and lead the way. I'm thinking very hard right now, and will be back with ideas (hopefully)!!