Friday, April 10, 2009

painting Veuve Clicquot

The iconic champagne brand gets painted by Florence Deygas for their new add campaign. The year's seasons and events illustrated with her stylish line drawings - uh I mean line paintings - to remind us that Veuve Clicquot is the best accessory for any occasion.

Florence Deygas was born in France in 1965, she studied film animation in the reknown Ecole des Gobelins in Paris. She's famous for the now iconic dog duo for Colette (Paris), and Winney the animated cow.
Florence Deygas had already collaborated with Veuve Clicquot earlier, she did a charity auction organised by the brand in Japan and a calligraphic installation for Veuve Clicquot's Starlight Yellow event in NYC.
Here are a few photos taken in her studio while she was working on the Veuve Clicquot project. See her work on her websites and


Illustration in advertising is definitely a new trend (which is also as old as advertising itself), probably because we're saturating with all these photos of "perfect" people telling us what to buy... it's so refreshing to go back to art.
Hermes made the same choice:

...and also (more modestly) I did it for the Cupcakes & Cartwheels catalogs.
It actually wasn't planned at all: I had received the items early and we had to shoot them right away, as I didn't have any props, I decided to draw them all. It went so well that it became the identity of the brand. The cheapest set I have ever created!